Sometimes plain digitization is enough...

Peter Hinssen is finalising his new book 'the new normal: exploring the limits of the digital world'.  As I understand it, it tries to imagine where the ongoing process of digitization will take us: what will the fully digitized world look like?  His point is that we're only halfway there. An interesting idea, and insight, given how digital some of us like to think we are.  I look forward to reading the book so can't say yet what Peter's conclusions will be.

But why not try the exercise yourself? Look around you and think, how will your day to day behaviour change in the coming decades. Will you still drive to work? - Or will your home office 'transport' you to a super-trendy, open-plan office environment, via an always-on video conferencing feed emanating from a special coating on the walls around you. No more lonely workdays at home, and no cheating either--they're watching you.  But perhaps this is too simple.  It's just a virtual copy of the real world environment.  Shouldn't we be reinventing our models (our communication models, our business models, etc.), as the digital experts keep telling us? Perhaps, but have a look at this virtual exhibition model (a Belgian company apparently).  Nice concept, I like the way they used an architect to design the 'building', but will it work? Clearly they're guilty as sin of simply copying a real-world environment. Remember Second Life?