Building new business models for the future
In early October 2008 I exchanged views with Frank Boermeester about the new publication of the Fifth Conference which was meant to deal with ‘Clean Technology’. Quite soon we came to the conclusion that ‘Clean’ provides a much stronger anchor for the purpose of this book. Clean elevates itself to the level of values. It embodies the level of ‘yes, we can’. It conjures up a world in which it is good to live. Not in the form of a clinically sterile environment, but a world in which organic growth of the economy and nature combine with a general sense of well-being – or even stronger, happiness – in society. As with many powerful words the strength of ‘Clean’ does not come from the word itself, but from the inarticulate premise that is associated with it. The world, after all, is not like that.
‘Clean’ creates the tension of a drawn bowstring. The arrow departs from the world where we now are and live in to an ‘even better’ world. ‘Even better’, because our world has not deteriorated. Certainly when the focus is on the west. Much more prosperity, just think for a moment how things were 30, 50 or less than 100 years ago. I would also like to say much more well-being too, but a statistic similar to GNP does not exist for this. In the last 40 years, however, people have come to realise that this prosperity has come at a price. An impoverished south, social exploitation, an uncontrolled exhaustion of the natural environment.
About Dirk Le Roy
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About The Fifth Conference
The Fifth Conference is an innovation platform for people who like to think. We publish a journal, host events and make this website.