The New Normal
When people talk about the future of the internet and the digital world, concepts such as web 2.0 or 3.0, social media and the semantic web often circulate. These concepts typically describe what we can expect in the coming two to three years. In his latest book, The New Normal, Peter Hinssen is engaged in more radical reflection about the digital future. His goal: to explore the limits of digitization. Look ahead 25 years and try to imagine what this world will look like. More importantly, try to imagine how the rules of the game will have changed. This is useful for the present, because in many areas we probably are at the transition point where the rules begin to change. Time to prepare for the future where digital is the new normal.
Tell us about the book you are currently writing—‘The New Normal’?
Some people are concerned that we are becoming superficial thinkers, that with our shortening attention spans, we’re gradually becoming dumber.
How should organisations be preparing for these changes?
About Peter Hinssen
Peter Hinssen is an entrepreneur, lecturer and writer. He is co-founder of Across Group (www.a-cross.com) and Managing Partner of Across Technology. He was Chairman of Porthus which has now been taken over by The Descartes Systems Group. Since 2000, he has been an Entrepreneur in Residence with McKinsey & Company. Peter is recognised as one of Europe's esteemed thought leaders in the field of technology and its impact on business life and society. His focus is on the consumer adoption of technology, on the impact of the networked digital society, and on the Fusion between Business and IT. Peter collaborates with organizations in the areas of IT Strategy, Transformation, Fusion and Coaching, both within Belgium and far beyond.
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